Diego Fontana is a copywriter, lecturer and author with ten years' experience as a copywriter working for advertising multinationals Lowe Pirella and Saatchi & Saatchi. He writes and contributes to TV programmes for Rai and Sky and lectures at the Istituto Europeo di Design (IED), IULM University and the Training Institute of Corporate Professionals (IFOA). He has written several books, including #DigitalCopywriter and Screen (FrancoAngeli) and L'atlante delle parole (Ediciclo).