Alberto Maestri

Alberto Maestri researches the way the advent of digital has affected how brands, people and organisations behave. He is a partner and head of content and brand consulting at GreatPixel and series editor at FrancoAngeli for the Digital Professions series of books. He has written hundreds of articles for leading management magazines and four books on customer experience, gamification and content marketing. Recent publications include Customer Experience Design (2017), Giochi da Prendere sul Serio (new edition, 2018) and Platform Brand (2019).