For your business Corporate Badge: What it is, How it Works A corporate badge is much more than a simple piece of plastic or card;
For your business An explosion of pastel colours in packaging More and more brands are using muted tones to attract consumers through packaging.
For your business Digital marketing using content creators: opportunities, scandals and regulations Content creators are here to stay. But when should you hire them, and why? And what issues do you need to look out for? Read this article to find out...
For your business Marketing in the publishing sector: winning strategies for promoting your self-published book Self-published a book and now looking to promote it? We provide some useful advice on how to win over new readers.
For your business Packaging for fruits Companies in the fruit sector are striving to create packaging that is both original and sustainable
For your business What is a startup? Meaning and Guidance Let's find out what a start-up is, how it works and who could start one in 2024
For your business What is a Mailing List and How Does It Work? In the world of digital marketing, mailing lists are considered one of the most effective tools for direct, personalized engagement
For your business How to create Newsletters A newsletter offers a direct line of communication to your audience, enabling personalized content delivery that can foster stronger relationships and drive engagement more effectively than many other marketing channels.
For your business When communication meets data: Spotify and the data-driven approach Being able to manage, interpret and communicate data is vitally important. What does being data-driven mean, and how can you communicate this value to your audience?
For your business AI copywriting: The best online tools for creating, writing and editing content A selection of the best AI-powered software for copywriting, plus a look at the pros and cons of this technology.
For your business Sustainable cosmetics packaging The cosmetics industry urgently needs to make its product packaging more environmentally friendly. We take a look at the solutions various brands have adopted
For your business Product launches: how to plan an effective communication strategy Bringing a new product to market requires an effective marketing strategy: we take a look at how to build one, one step at a time.
For your business B2B: What It Is and How It Works B2B marketing and sales strategies also differ significantly from B2C. They require a deep understanding of the client company's needs, a focus on relationship-building, and often a tailored approach to each client
For your business Color pickers by Google: the guide Google colour selectors are an accessible and powerful way for graphics, designers and programmers. That is why they are so useful
