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As artificial intelligence (AI) has evolved, more and more AI-powered copywriting platforms have emerged, offering advanced solutions for content creation. They use technology called natural language processing (NLP) and machine learning to generate, summarise, translate and edit texts in seconds, dramatically speeding up the creation and writing process.
These tools enable the user to automatically create any type of content, from social media posts to high-converting meta-descriptions for webpages, landing page copy, email marketing sequences, promotional videos and blog articles. Simply enter a prompt with instructions on what to write and the tool will generate text in fluid and grammatically correct English with the content, length and tone of voice requested. Some platforms even allow users to specify brand guidelines to ensure consistency across all written materials.
AI copywriting platforms can also assist with:
- Generating SEO-friendly content that ranks well in search engines.
- Analysing existing copy and suggesting keyword optimisations.
- Creating editorial plans based on keyword lists.
- Crafting multiple versions of ad copy for A/B testing.
- Generating entire email marketing campaigns automatically.
There are myriad applications for these tools, but it’s important to remember that AI-generated copy has its limitations. Let’s take a closer look at the pros and cons of AI copywriting software and explore which tools are best for different use cases.
Advantages and limitations of AI copywriting platforms
Perhaps the biggest advantage of these tools is their speed, which cuts the time and cost spent on content creation. By using deep learning models that process enormous amounts of data in seconds, AI algorithms are able to generate high-quality texts on an almost limitless variety of subjects.
Another advantage is their scalability, in other words, the ability to manage large volumes of content in multiple languages simultaneously. For instance, for e-commerce sites with hundreds of product pages, AI-powered software can save valuable resources by generating unique, SEO-optimised copy in bulk. AI writing tools can also assist in localisation, providing translations and cultural adjustments for different markets.
However, AI-powered writing tools have their limitations:
- Lack of true creativity – AI does not think or create in the way humans do; it generates text based on patterns found in existing content.
- Potential issues with originality – Although many tools have built-in plagiarism detection, AI-generated text may still resemble pre-existing content. It’s always recommended to customise and refine AI-generated copy to ensure originality and alignment with your brand identity.
- Accuracy concerns – AI-generated content can sometimes include factual inaccuracies or outdated information, particularly in niche or technical subjects. Always verify and fact-check important details.
- Repetitive phrasing – When generating long-form content, AI tools tend to repeat phrases or add irrelevant sections, requiring human intervention to improve readability.
- Difficulty with nuanced tone and emotional writing – AI struggles with emotional depth, brand-specific tone of voice, and complex storytelling, making it less effective for highly creative content.
Because of these limitations, it’s important to evaluate which writing tasks should be fully automated, which require human refinement, and which are best left entirely to human writers.
The best AI copywriting software
Jasper
Jasper is a program that can generate long-form content in over 30 languages and be integrated into third-party tools like Zapier, Surfer SEO, Google Docs and Google Sheets. It is able to create high-quality copy for over 50 different use cases, including:
- Summarising long documents
- Generating SEO-optimised blog posts
- Creating sales copy for ads and marketing campaigns
- Writing scripts for video ads and product demos
Team members can also collaborate on content and see real-time updates. Users can also upload documents on their brand’s identity, products and services, and target audience so that the software learns the right language and tone of voice to use. Jasper also enables the creation of copyright-free images and photos that can be used in marketing and communication content such as ads, social media posts and blog articles.
Copy.AI
Copy.ai is designed for marketing teams and businesses looking to automate content creation for promotional campaigns. It offers a huge library of customisable templates for:
- Blog articles
- Social media posts
- Marketing emails
- Ad copy generation for Facebook, Google Ads, and Instagram
Its pre-built workflows let you automatically generate multiple texts from a single brief, like a series of emails promoting a webinar, or LinkedIn posts that use different marketing techniques to reach your target audience and achieve your goals.
How does Jasper compare to Copy.ai for blog posts?
Compared to Copy.ai, Jasper is better suited for creating detailed, long-form blog content. It allows users to build out structured blog posts using Surfer SEO integration, ensuring keyword-rich, well-organised content. Copy.ai, on the other hand, is better for generating short-form content quickly, such as ad copy and social media captions.
Which AI copywriting tool is best for social media ads?
For social media ad copy, Copy.ai and Jasper are both strong choices, but Copy.ai is particularly fast and efficient for short-form marketing content. It provides pre-built ad templates and the ability to generate multiple ad variations at once, making A/B testing easier.
Describely
Describely lets you create tons of product descriptions for e-commerce in a matter of clicks by either importing your product catalogue or starting from scratch. Descriptions, titles and metadata can also be published automatically on leading e-commerce platforms.
With AI Rules, users can set the tone of voice, length of title and other guidelines for generating content that is accurate and consistent with brand identity. What’s more, the SEO feature suggests keywords to use in new copy or add to existing content to improve organic visibility. The platform can also generate images and photos to accompany product descriptions.
Writesonic
Writesonic is one of the most feature-rich AI writing tools, offering support in over 25 languages. It leverages OpenAI’s GPT-4 model to generate high-converting marketing copy, including:
- Landing pages
- SEO content
- Sales emails
One of its most useful features is Chatsonic, an AI chatbot that gives answers based on data gathered in real time from Google Search. Chatsonic lets you streamline the content research and writing process and can also generate images from a simple prompt.
What are the key features of Writesonic for landing pages?
Writesonic specialises in landing page copy with:
- AI-generated headlines and call-to-actions (CTAs) optimised for conversions.
- A/B testing support to refine messaging.
- Integration with website builders like WordPress, Shopify, and Webflow.
Hypotenuse AI
Hypotenuse AI provides a full suite of copywriting tools, which it groups into three macro-categories: SEO and conversion, paid ads and social media, and writing and brainstorming. Text is generated gradually based on your input and changes. This process means you get content that is more likely to meet your needs and require fewer amendments prior to publication.
With its Content Detective Tool, you can quickly extract data and statistics from the internet on any topic, while the plagiarism checker ensures that your content is unique and won’t be penalised by Google or run into copyright problems.
Grammarly
Grammarly is widely used for grammar and spell-checking, but it also enhances the tone and clarity of AI-generated content.
Can Grammarly improve the tone of my writing?
Yes! Grammarly provides tone suggestions, helping users adjust their writing style to be more professional, engaging, or persuasive. It can refine AI-generated content, ensuring it sounds more human and aligns with your brand voice.
Writer
Writer is a unique AI copywriting tool designed specifically for businesses that prioritise brand consistency.
What makes Writer different from other AI copywriting tools?
- Custom AI training – Unlike generic AI tools, Writer can be trained on your company’s brand voice and style guide.
- Enterprise-friendly compliance – It offers better data privacy features, making it ideal for companies handling sensitive content.
- Advanced collaboration tools – Teams can edit, approve, and standardise AI-generated copy within the platform.
Is AI Copywriting Worth it?
The capabilities of AI copywriting software have advanced significantly in recent years, leading to widespread adoption by businesses looking to scale content production efficiently. AI can save time, streamline workflows, and improve content optimisation, but human oversight is still essential for quality, creativity, and originality.
While AI is not a replacement for human writers, it is an invaluable tool for enhancing productivity, generating ideas, and automating repetitive writing tasks. The key is knowing when to rely on AI and when to bring in human expertise.
By choosing the right AI copywriting tool for your specific needs—whether for SEO, social media, marketing, or brand-specific writing—you can maximise efficiency while maintaining a high standard of quality.