How-to Guides Favicon: What It Is and Why It’s Essential for Your Website A favicon is far more than just a small graphic—it’s a strategic asset that plays a critical role in reinforcing your brand identity and enhancing user experience
Get inspired #PosterStories: Iconic posters for Alien, the terrifying space horror franchise A look at the genre-defining movie series through its poster art
Get inspired Fake out-of-home: digital trickery for eye-catching advertising It’s the hot new trend in advertising. But what is fake out-of-home (FOOH)? We explain with some memorable examples...
Get inspired The graphic landscapes of Ugo Gattoni The French artist behind the Paris 2024 posters creates surreal scenes that invite the viewer to dream
Get inspired How is World Book Day celebrated? We take a look at World Book Day: how it came about, when it is celebrated, and the events planned in the World Book Capital
How-to Guides Advertising Slogan: How to Think of an Effective One Let's see together how to conceive, design and imagine an advertising slogan. From how to find the right idea to how to identify it
Get inspired #CoverStories: Covers for J. D. Salinger’s The Catcher in the Rye The classic tale of adolescent angst, cover by cover
Get inspired Der Spiegel: top-level investigative journalism dressed in simple, austere graphics We explore the history and features of Der Spiegel, a magazine that epitomises investigative journalism
Get inspired The best examples of literature-inspired packaging Literature-inspired packaging provides an interesting combination of product marketing and cultural promotion. We look at a few examples from around the world
Get inspired Die Cutting: What’s That and How It Transforms Production Processes Die cutting is a versatile manufacturing and crafting process that has revolutionized the way shapes and designs are created
For your business Color pickers by Google: the guide Google colour selectors are an accessible and powerful way for graphics, designers and programmers. That is why they are so useful
For your business Guerrilla marketing: what it is and how it works Discover the power of guerrilla marketing: innovative, cost-effective strategies that leverage creativity for maximum impact. Learn how it works, where it thrives, and why it's essential for businesses seeking to stand out
For your business Google ranking : un guide complet de l’optimisation seo we will delve deeply into the world of Google ranking through SEO optimization, exploring how it works, why it is so essential, and what strategies you can adopt
For your business How to create a successful corporate blog Some useful hints on starting a corporate blog and developing it over time, from drafting a publishing plan to monitoring performance.